The next part of this testing will begin soon. I have updated the ads.txt file but haven’t yet started to look at ad placement, I will start that tonight and try to find 5 or less reasonable places to place ads and start to evaluate returns.
I plan to consistently measure page speed once I know ads are being served and will monitor the EPMV and other values to see what the return is from SOVRN. Supposedly it is less than partners like EZOIC so if I can get solid results without impact to pageviews and page speed and the site continues growing then it may be a good solid path forward for people building their site.
I have placed a single ad in the sidebar, it will be filled as often as they give one placement as there is no acceptance into Google Adsense currently. Once Adsense is approved I will build the ad with a fallback to Adsense to ensure it is filled and we will measure the performance for a month.