With a focus on writing posts and content within the Project 24 and Income School models, many people will be focusing on generation of their content and possibly linking out to external affiliate products. This singular focus can lead to missing a key setup of your blog which can help route your traffic around and allow your high traffic posts to spread their link juice.
While you can manually attempt to link multiple pages consistently, what really happens is you link to the recent posts and many older posts get no love and slowly fall off the radar. This is when you can bring in a valuable plugin that specifically helps you build and maintain this internal link building.
What Is Linking?
Many incorrectly view linking as “link building” and they are two very different things for your website. Link building is working on getting other sites to link back to you and your content, this is frowned upon by Google and can get you penalized.
Linking is the process of building the internal structure to your own website, how does each page relate to the others within your website? Building this internal structure helps Google to see valuable other content that is related to the post they are currently crawling.
What Is An Inbound Link?
Each post on your site can have links that bring traffic to the post. Inbound links are these types, they are a link into your post which is to bring link juice and visitors into this page from another on your site.
What Is An Outbound Link?
The opposite of the above mentioned inbound link is an outbound link. Each post on your site can have links that send traffic to another related post. Outbound links are these types, they are a link out of your post which is to send visitors to the other page from another on your site.
What Is Link Whisper?
A tool developed by Spencer from Niche Hacks, it was created to help manage this time sink of link building internally on your site. It has been shown to increase links and speed of linking dramatically along with sending new traffic into other additional pages.
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What Link Whisper does that helps set it apart is that as you write your post it provides you interactive options within your content where links can or should exist. This means removing all of that time you spend having to read old posts and trying to see where the best way to add a link would be.
It may not be a tool for new site owners but for those at 30 posts or over it can be an amazing tool to help you build back in some links and get your content ranking as internal links are a ranking factor from Google.